FLORISTRY

I approach florals as more than decoration, using them as a medium for storytelling and brand engagement. From editorial work to branded activations, I design with florals to invite interaction, capture attention, and shape the mood of a space. What began as a personal passion has evolved into a way of helping brands connect with people and collaborate with other creatives.

.To see my event florals, visit my website, SF. Fleur.

SEE MORE FLORALS

For this editorial shoot, I developed a moodboard to set the tone and align with the photographer’s concept for this editorial shoot.

autimn wine display with florals and wine boxes

Goth bride sitting at a reception picnic

I collaborate with wedding and lifestyle photographers to create styled workshops and curated shoots, giving participants portfolio-building opportunities in thoughtfully designed settings.

brides wearing flower hairpieces by SF.Fleur

For these styled shoots, I partner with the hosting photographer to design florals that complement the concept and venue. All details: shot lists, shooting timeline, logistics, wardrobe, models, and overall styling, are considered to ensure the design integrates seamlessly with the creative vision and can be executed for the day.

Photography Credit: Theel Wedding Productions

Aloha Spring photo wall made by SF.Fleur

I created floral pop-ups and photo-op backdrops for South Shore Market and Ward Center at Ward Village. These were designed for seasonal holidays such as First Day of Spring, Lei Day, Mother's Day, Christmas and more, as well as for special events.

The installations and pop-ups drew both residents and tourists, increasing foot traffic and engagement to the areas as people would stop to take photos, share on social media, and spend more time on property as they relaxed, shopped and dined.