parker-ranch-website

DIGITAL DESIGN & E-COMMERCE

HERITAGE STORYTELLING

HERITAGE/AGRICULTURE
Brand & Experience Designer (Lead) | Website + Shopify e-Commerce
For Parker Ranch
Agency: Anthology/FINN Partners

OVERVIEW
Parker Ranch, one of the largest and oldest cattle ranches in the United States, holds deep cultural significance in Hawai‘i as the birthplace of the Hawaiian paniolo (cowboy) tradition. Despite its storied history, the brand’s online presence had become fragmented and dated, with no modern e-commerce capability to support merchandise sales.

CHALLENGE
Reimagine the brand’s digital presence and introduce e-commerce while preserving the authenticity of a 175-year-old legacy.

APPROACH
RFP Participation: Created envisioned mockups for an e-commerce experience to help secure the project and demonstrate the potential of a Shopify solution.
Brand Immersion: Researched archival imagery and cultural history to ensure the design respected Hawaiian heritage.
Audience Mapping: Balanced storytelling for local communities with usability for global visitors and online shoppers.
Design System: Earth-toned palettes, serif typography, and heritage-inspired visuals paired with clean UI for clarity.
Planning & Build: Designed and implemented a Shopify storefront integrated with the broader website to support the selling of Parker Ranch merchandise, events, tours, and beef.

OUTCOME
Secured Business: Contributed to the RFP win by presenting a clear digital vision with e-commerce mockups.
Revenue Enablement: Introduced an entirely new revenue stream via online sales.
Reframed Brand Identity: Translated Parker Ranch into a modern digital experience while honoring its heritage.
Scalable Foundation: Future-ready design supporting tourism, sustainability initiatives, and community engagement.

Credits: Anthology Marketing Group/FINN Partners, Parker Ranch, Parker Ranch Historical Archives

VISIT PARKER RANCH

From fragmented, dated site to a unified, modern brand experience.

A responsive website unifying Parker Ranch’s initiatives: ranching operations, heritage preservation, real estate, and philanthropy.

Storytelling modules (timelines, carousels, galleries) preserving cultural authenticity.

A CMS structure empowering Parker Ranch’s team to update products, events, and narratives with ease.

MOODBOARD EXPLORATIONS

Designed with earth-toned palettes, serif typography, and heritage-inspired visuals paired with clean UI for clarity.

Researched archival imagery and cultural history to ensure the design respected Hawaiian heritage.

From heritage to modern commerce—Parker Ranch’s first e-commerce presence launched via Shopify.

Initial e-commerce vision presented during RFP to the final Shopify storefront built and launched, enabling the sale of branded merchandise and ranch-raised beef.