DESIGN USING AI + AUTOMATION

AI Tools: ChatGTP, ElevenLabs, Runway, Shopify AI
Shopify eCommerce, Canva, Klaviyo, Later, Zapier

OVERVIEW
An exercise in using artificial intelligence to see how it can support human-led storytelling to better understand how these tools can reshape creative workflows.

• Concept Generation: Developed the Madame Purrlina persona through iterative GPT prompting and refinement using various AI tools.
• Content Automation: Built a pipeline to generate and schedule content at scale for email campaigns and social media.
• Visual Consistency: Established a cohesive art direction by refining generative prompts for a single illustration style.
• Voice Cloning/TTS: Developed the character voice of Madame Purrlina to narrate readings.
• Interactive UX Logic: Designed a multi-condition quiz using no-code custom logic to dynamically map pet personality responses to zodiac outcomes.

© 2025 SYLVIA FOURES